Behind the Creative Curtain: Navigating a Pandemic Pivot with Genius

When the pandemic made in-person experiences like video shoots and concerts impossible, the team at Genius—the internet's most popular destination for song lyrics and music knowledge—quickly found a way to continue to engage their community: by adapting all of their video series to "At Home" editions; introducing a music creation program; launching a fully interactive live-streaming platform where fans get to control the show. In this virtual session, four key members of Genius's creative production team will join Anastasia Wright, Owner of IMG Agency+Records, for a conversation about how they were able to work with artists and creators in new ways and adapt Genius's brand ethos to introduce remote-friendly experiences—plus highlights and lessons learned this year.